We are more than just a brand, we are a revolution.

Created by a local guy on the Central Coast, he spent most of his teenage years at local Skateparks where he met his best mates and a wider community that was more than just a few rat bags skipping school.

After years of learning new tricks, falling more times than he can count and ending up in hospital a few times, he still goes to the skatepark and takes his 3 kids there to involve them in the much loved sport.

After witnessing the evolution of BMX & Skateboarding becoming Olympic sports in 2022, we knew we wanted to inspire as many kids and adults from all over the world, to get down to their local SKATEY for some fun.

We are here to support the community of kids, adults and athletes around the world who find enjoyment, fun and fitness, along with a whole lot of guts to learn to ride down at their local SKATEY.